Film Marketing: Suggested Reading


AUSTIN Thomas, Hollywood, Hype, and Audiences: Selling and Watching Popular Film in the 1990sManchester and New York: Manchester University Press, 2002.


CALVO HERRERA, Conception, Distribución y lanzamiento de una pelicula, Alcalá Grupo Editorial y Distribuidores de Libros, 2008.


DRAKE Philip, "Distribution and Marketing in Contemporary Hollywood", in

WASKO Janet and McDONALD Paul (eds),The Contemporary Hollywood Film Industry, Malden, MA, Oxford: Blackwell, 2008.


DURIE John, PHAM Annika, WATSON Neil, Marketing and Selling Your Films around the World, Los Angeles: Silman-James Press, 2000.


KERRIGAN Finola, Film Marketing, Oxford: Butterworth-Heinemann, 2010.


LAURICHESSE Hélène, Quel marketing pour le cinéma ?, Paris: CNRS Editions, 2006.


LUKK Tiiu, Movie Marketing: Opening the Picture and Giving it Legs, Los Angeles: Silman-James Press, 1997.


MARICH Robert, Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents, Boston: Focal Press, 2005.


WYATT Justin, High Concept: Movies and Marketing in Hollywood, Austin: University of Texas Press, 1994.