Film Marketing: Suggested Reading
AUSTIN Thomas, Hollywood, Hype, and Audiences: Selling and Watching Popular Film in the 1990s, Manchester and New York: Manchester University Press, 2002.
CALVO
HERRERA, Conception, Distribución y lanzamiento de una pelicula, Alcalá Grupo Editorial y Distribuidores de Libros, 2008.
DRAKE Philip, "Distribution and Marketing in Contemporary Hollywood", in
WASKO Janet and McDONALD
Paul (eds),The Contemporary Hollywood Film Industry, Malden, MA, Oxford: Blackwell, 2008.
DURIE John, PHAM Annika,
WATSON Neil, Marketing and Selling Your Films around the World, Los Angeles: Silman-James Press, 2000.
KERRIGAN
Finola, Film Marketing, Oxford: Butterworth-Heinemann, 2010.
LAURICHESSE
Hélène, Quel marketing pour le cinéma ?, Paris: CNRS Editions, 2006.
LUKK Tiiu, Movie
Marketing: Opening the Picture and Giving it Legs, Los Angeles: Silman-James Press, 1997.
MARICH
Robert, Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents, Boston: Focal Press, 2005.
WYATT Justin, High Concept: Movies and Marketing in Hollywood, Austin: University of Texas Press, 1994.