Film Marketing Project: bibliographie / bibliography

AUSTIN Thomas, Hollywood, hype, and audiences: selling and watching popular film in the 1990s, Manchester and New York: Manchester University Press, 2002.

 

 CALVO HERRERA Conception, Distribución y lanzamiento de una pelicula, Alcalá Grupo Editorial y Distribuidores de Libros, 2008.

 

 DRAKE Philip, "Distribution and Marketing in Contemporary Hollywood", in WASKO Janet and McDONALD Paul (eds), The Contemporary Hollywood Film Industry, Malden, MA, Oxford: Blackwell, 2008.

 

 DURIE John, PHAM Annika, WATSON Neil, Marketing and Selling Your Films around the World, Los Angeles: Silman-James Press, 2000.

 

 KERRIGAN Finola, Film Marketing, Oxford: Butterworth-Heinemann, 2010.

 

 LAURICHESSE Hélène, Quel marketing pour le cinéma ?, Paris: CNRS Editions, 2006.

 

 LUKK Tiiu, Movie Marketing: Opening the Picture and Giving it Legs, Los Angeles: Silman-James Press, 1997.

 

MARICH Robert, Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents, Boston: Focal Press, 2005.

 

WYATT Justin, High concept: movies and marketing in Hollywood, Austin: University of Texas Press, 1994.

 

 

 

 

 
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